Keratex Hoofcare is a family-run business which began with the creation of our flagship product, Keratex Hoof Hardener, in 1990.

Dr John Irving MBE, PhD, C Eng, Fraes founded the business based on his idea for Hoof Hardener in Wiltshire, UK. He successfully patented the product, and Dr Irving was at the helm of the business until he passed away in 2011. The Keratex range has grown well over the years and still continues to expand with an ever-increasing global network of suppliers.

The Keratex headquarters are based in stunning Wiltshire countryside and comprise three offices, a product distribution centre and an equestrian area nearby. Keratex is sold worldwide, with bases in the USA, Canada, New Zealand, Scandinavia, France, Portugal, Singapore and South Africa. We do not currently supply Australia. 

Keratex Hoofcare’s founders combine a keen interest in all things equine with a firm background in science.

The Keratex Hoofcare product range grows and develops by working through common problems and issues relating to horses’ hooves and finding solutions using experience, science and technical knowledge. Our products are vet, farrier and rider endorsed, and have been in several Olympic forges in the past two decades. We have worked closely with the UK’s Veterinary Medicines Directorate (VMD), and America’s Food and Drug Administration (FDA) on our products.

Since its inception in the 90s, Keratex Hoofcare has become a household name and a brand leader in equine hoofcare. Keratex Hoofcare is one of the leading global product ranges in the hoof care industry today with a reputation for hi-tech, revolutionary products and formulas.

Our latest product, Keratex Coconut Oil Hoof Balm, was launched on 22 January 2017 and won an award for innovation the following day, at BETA International. 

Our products are used and recommended by the excellent, world-renowned Olympic farrier Ian Hughes.  

We are proud to say that - in a world of cutting costs and outsourcing - all of our products are manufactured within the UK and as many of our suppliers as possible are based locally.

Our Quality Promise to You

  • Our products are safe to use for both you and your horse when used in accordance with instructions
  • Our products WILL work on your horse when used in accordance with instructions
  • We will never make a product which is in any way detrimental to horses
  • We will never make negative comments about another brand in our industry, because we believe in the freedom and benefit of consumer choice and selection and we value our integrity. So as long as your horse is happy, we are happy!